Caiirns Studio

Hi I'm Sarah, founder, creative director and brand builder. 

Fifteen years in marketing, eight running my own profitable business, and seven inside clinics. I've written the plan, paid for the launch and built the thing that had to sell it, brands, packaging, websites and shoots, from the first sketch to the final shot.

I'm happiest with a moodboard and a creative campaign. Below is a peek inside my head: the shoots I've directed, the boxes I've folded, and the sets I've styled.

I'm here because I love being part of creating brand worlds that build brand love and feel truly worth sharing.

  • Marketing B2C, B2B, government, tech and startups. 15+ years
  • Medical aesthetics + skincareClinics and medical grade skincare, from the treatment to what sits on the shelf.7+ years
  • Small business founder + retail I ran my own profitable shop, so I know what a launch costs and what a slow month feels like. 8+ years
  • Shopify Stores built, rebuilt and looked after, from the first product to custom development. 7+ years
  • Klaviyo email + SMS Flows, campaigns and the numbers behind them. 6+ years

Inside my creative brain.

Art direction, packaging, photoshoots and prop styling, plus a few Shopify stores. Some of it polished, some of it mid-process.

Packaging + design

Three packaging dielines side by side in Adobe Illustrator
Process: dielines in Illustrator
Flat dieline for a candle box with a cocktail illustration and drink recipe panel
Packaging dieline
Candle packaging
Three illustrated cocktail candle boxes styled with a coupe candle, lemon, olives and cucumber
Packaging range, styled flat lay. Shot on film
Champagne pouring over a stack of striped candle boxes held in two hands against a blue backdrop
Campaign shoot. Photographer Iulia Agnew
CAMPAIGN VIDEO CONTENT
Outside, inside and embossing layouts for a striped candle box
Print and emboss layout
Floral-print candle box on a stone plinth beneath pink cosmos
Packaging, styled. Photographer Iulia Agnew
Hand holding an open box with a deep green interior printed with a script quote
PACKAGING SOURCING
Line drawing of the Tall Aprés and Short Aprés fluted glasses, with notes on the scalloped rim, flutes and rounded base
Glassware design, product drawings
Hand lifting a small pale blue gift bag with silver ribbon handles and an embossed logo on a marble tabletop
Gift bag, embossed logo
Pale blue shopping bag with an embossed logo and matching ribbon handles on a wooden table
Shopping bag, embossed logo
Cream hang tag with a debossed monogram on a black cord against dark satin
Hang tag, debossed monogram
Hand lifting a steel butter-dish lid to reveal a checkered candle box against green velvet
Candle campaign shoot. Photographer Iulia Agnew
Shelves of white candles with pink wavy-frame labels
Label design
HOMEBODY PRODUCT LAUNCH

Photoshoots + Art Direction

Two women arranging a tall floral installation with moss and candles
BEHIND THE SCENES: FLORAL DESIGN
On set. Prop and video filmed in house
A hand dropping fruit into a coupe glass beside an orange heel on a butter-yellow table
Art direction and set design. Photographer Iulia Agnew
White dishes, a pear, herbs, fennel and a coffee cup styled on a white table
Prop styling. Photographer Iulia Agnew
White bowls of grapes and a pear nestled in moss with an ice cube on a plate
MOSSY GARDEN SET DESIGN
Studio set with a moss-covered table, white ceramics and flowers against a sage paper backdrop, with a studio light in the foreground
Behind the scenes: the moss set
Cobalt blue glass skincare bottles with polished silver caps
Medical grade product photography styling. Photographer Iulia Agnew
Person holding a large bouquet of spring flowers in front of their face, wearing gingham garden gloves
STYLED AND FLORAL DESIGN
Row of white, green and blue skincare bottles and jars on a pale background
Product styling
ON SET WITH HOME COLLECTION
Galvanized shelves styled with white ceramics, sauces, flowers and produce
HOME PRODUCTS STYLING
Cream mug and bowl in front of glass milk bottles on a white wire shelf
Set design and photography by Iulia Agnew
Post-production
Brown-handled cutlery arranged in a staggered row on a brown backdrop
FILM PHOTOGRAPHY
Tomato toasts, coffee and tomatoes on a green striped tablecloth
Food styling
Coffee cup among scattered red, orange and yellow tomatoes on white
Food styling
Photographer and art director shooting packaging on a blue tennis court
Behind the scenes: location shoot
Smiling woman balancing a carton of eggs on her head, wearing gingham garden gloves, in front of flowering shrubs
Photoshoot art direction. Photographer Iulia Agnew
Stacked wavy white bowls and a mug on a white perforated chair
Product photography direction
A ribbed glass of orange juice beside a coupe with an apricot against a beige curtain
Drink styling. Photographer Iulia Agnew
Behind the scenes

Shopify + Websites

Homepage of a skin and wellness clinic website with a warm treatment-room photo
Custom Shopify store
Product page for a merino wool sweater on a fashion Shopify store, with a Natural Fibres materials section
Product page design

Custom Shopify store coming soon

Custom Shopify store

Shopify Client

Annual Shopify sales for a skin and wellness clinic we've supported on retainer, 2020 to 2025.

$0$300K$600K$900K2020: $448,56620202021: $473,21020212022: $655,72820222023: $720,00020232024: $750,00020242025: $801,0002025$449K$801K
Homepage hero for a garden brand: a woman balancing eggs on her head in gingham garden gloves
Photo collage with handwritten captions: the striped glove, the ladybug, the green tulips and the peg rail set
Product cards for four garden gloves in hand-drawn frames, above a meadow banner about everyday gardening
CUSTOM SHOPIFY STORE IN PROGRESS

Food, Drink + Product Styling

Six colourful cocktails in ribbed glasses against peach tiles
Drinks menu shoot. Photographer Iulia Agnew
A jalapeño margarita on a stone coaster with gold jewellery in warm light
Cocktail art direction
Hand lifting noodles with checkered chopsticks beside cocktails
Food and drink shoot
Ribbed glasses stacked on a teal velvet banquette
Glassware still life
A pile of bright green matcha tins
Packaging photography
Close-up of a gold charm necklace with a fork, spoon and croissant charm
Jewellery shoot

Like what you see? Let's make yours next.

Inquire