Lots of questions.
Better brands.
Some clients need an hour of our time. Some need us every month. Others need a brand, a store and a plan to go with it. Wherever you're starting, we'll ask the right questions first.
Inquire
Founder/Brand 1:1 Call
An hour on one area of your choosing: brand, design or direction.
Who it's for
- Brand owners with a specific question, or just feeling stuck.
- Founders short on inspiration who want it back.
- Brands that have drifted and need realigning.
- Brands with a launch coming and no plan behind it.
- Store owners whose Shopify is fine but isn't converting.
What's included
- A 60-minute video call
- Written notes and next steps, sent after
Timeline
After call notes within 2 business days.
Investment
$225 CAD a call, or four for $800
Four-call are to be used within six months.
Founder/Brand Day
A full day together on your brand, start to finish.
Who it's for
- Founders and brand owners who want a full day of focused strategic work.
What's included
- A full working day together, in-person
- Strategy and decisions on whatever's stuck
- A written plan and next steps, sent after
Possible focuses for the day: brand strategy, positioning, campaign planning, a new product launch, email and SMS, social strategy, product design, manufacturing sourcing, print materials, Shopify and website fixes.
Timeline
Plan sent within 3 business days.
Investment
$1,800 CAD a day
Monthly Retainer
A fractional CMO, and an extension of your team.
15+ years in marketing and 8+ years running my own profitable business, working with you every month on whatever the brand needs next.
Who it's for
- Brands that need senior marketing direction every month, without hiring a full-time CMO.
POSSIBLE AREAS OF WORK
- A quarterly or annual marketing plan, with a budget and a calendar
- Brand strategy
- Positioning and messaging
- Campaign planning
- Launch planning for new products or collections
- Email and SMS marketing strategy
- Klaviyo email flows and campaigns, designed, built and sent
- Klaviyo SMS campaigns, with CASL-compliant opt-in
- Email and SMS reporting: what's opening, clicking and selling
- Social strategy
- Retention strategy
- Product design and planning
- Manufacturing sourcing, planning and purchasing
- Packaging design
- Print materials
- Shopify custom development
- AI automation set up
- Managing other suppliers: photographers, printers, developers
- A monthly review of what's working
Hours
Starting at 10 hours a month.
Term
Month to month, with a three month minimum.
Investment
Starting at $2,000 CAD a month
Accelerated Site
A polished site, live quickly. Shopify, Squarespace or Wix.
Who it's for
- Brand owners who need to launch soon and want it built properly.
Platforms
Shopify, Squarespace or Wix.
What's included
- Custom development
- 1 to 5 pages
- Core website copy
- 1 master product set up
- Store set up: taxes, shipping, profiles and markets
- Checkout branding
- Domain transfer
- SEO + GEO
- Mobile optimization
- 1 to 4 app integrations
- Shopify notification email design
- 1 round of design revisions
- 14 days post-launch tech support
WHAT YOU'LL NEED TO START
A professional brand book: logo, secondary logo, brand typography, and brand colours.
Timeline
3 to 6 weeks.
Investment
Starting at $6,000 CAD
Custom Shopify Store
A fully bespoke website experience, customized to your brand.
Who it's for
- Growing businesses that want a store built around how they actually sell.
What's included
- Strategy call and discovery
- Custom development
- Desktop and mobile designs for every page
- 6 to 10+ pages
- Full website copywriting, product descriptions included
- Complete store set up: catalogue, collections, navigation, taxes, shipping, profiles and markets
- Checkout branding
- Domain transfer
- SEO + GEO
- Mobile optimization and responsive design
- Custom animations and interactions
- Extended app integrations
- Shopify notification email design
- Klaviyo or Mailchimp integration
- 2 rounds of design revisions
- 30 days post-launch tech support
WHAT YOU'LL NEED TO START
A professional brand book: logo, secondary logo, brand typography, and brand colours.
Timeline
6 to 8 weeks.
Investment
Starting at $12,000 CAD
Brand World Strategy
A brand-first strategy, so the algorithm stops deciding who you are.
Posting because it’s Tuesday isn’t a strategy. If the algorithm is deciding what your brand says this week, the brand isn’t really yours, it’s copy-paste, and the feed doesn’t reward more of that. This is the work that settles your POV: what you stand for, who you’re for and what you should be saying. Then it hands you a plan that makes content feel obvious instead of exhausting.
Who it's for
- Brands that have been renting attention from the algorithm and want something they own.
- Brands doing good work that still gets scrolled past.
- Founders who want every post doing a job, rather than posting just because...
What's included
- Four calls. Intro, discovery, progress and final.
- Brand strategy. What you stand for, your point of view and your values, written in words that sound like you rather than like a mission statement. Standing out is hard until this part is settled.
- Content strategy. Who you are actually talking to: what they need, what moves them, what makes them stop scrolling. Set against what the rest of your category is doing, so we can name the few themes worth being known for.
- Social strategy. Which platforms earn their place, what each one is for, and a posting rhythm you can keep on a busy week. The point is fewer decisions, not more.
- Tone of voice. How the brand sounds out loud: tone, the messages worth repeating, the phrases that become yours. Down to the emoji, if that is your world.
- Action plan. A step-by-step plan and the toolkit to run it, so you finish knowing what to post, when, and why each one is worth posting.
WHAT YOU'LL NEED TO START
A professional brand book: logo, secondary logo, brand typography, and brand colours.
Timeline
2 to 3 weeks.
Investment
$2,500 CAD
Creative Direction & Campaigns
The brand world, out of the draft and brought to life.
This is where the brand leaves the document and turns into something people see. Campaigns, shoots and concepts built around an idea rather than whatever is trending, art directed from the first moodboard to the final frame.
Who it's for
- Brands with a launch, a collection or a season that deserves a campaign behind it.
- Brands whose product photography is doing the bare minimum.
What's included
- Concept and moodboards
- Art direction: studio, props and styling sourced
- Shot list and campaign plan
- On-set direction, in person
- Photographer and supplier sourcing
- Post-production direction and final selects
- Assets sized for web, email and social
Timeline
Scoped to the campaign.
Investment
Starting at $1,200 CAD
Have a campaign in mind? Tell me about it and I'll build a scope and quote around it.
One-Offs
One-off projects that have been sitting too long.
Who it's for
- Brands that need one specific thing done properly, without a full project.
What's available
- Shopify development, fixes and updates
- Packaging and dielines
- Print materials
- Photoshoot art direction and styling
- Klaviyo email flows: welcome, abandoned cart and post-purchase, designed and built
- Klaviyo SMS set up, including CASL consent, opt-in forms and number verification
- Branded email and SMS campaign templates
- Product design and manufacturing sourcing
- AI automation set up
Timeline
Scoped to the piece.
Investment
Quoted per piece
Tell me what you need and I'll scope it.
Frequently asked questions
What's the difference between the Accelerated Site and the Custom Shopify Store?
The Accelerated Site is about getting live properly and quickly: one to five pages, the core pages designed, built on Shopify, Squarespace or Wix. The Custom Shopify Store starts with a strategy workshop, designs every page for desktop and mobile, and covers a complete store set up with custom interactions and extended integrations. If you need to open soon, take the Accelerated. If the business main focus is online sales, take the Custom.
Do I need branding before you build my site?
Yes. We’ll need your main logo, secondary logo, brand typography, brand colours and brand voice. If you already have branding that’s professionally designed and still fits, we can work from what you have. A site is only ever as clear as the brand underneath it, so most projects start with Brand World Strategy and move into the build from there. We can also take on the brand design ourselves, or recommend a colleague in the industry.
Can I just get a logo?
A logo on its own rarely fixes the thing a business is actually stuck on. Strategy comes first, then the identity that follows from it. A logo is one piece of the brand world puzzle.
Do you write the copy?
Tone of voice, key messages and signature phrases are part of brand strategy. Full website and campaign copy is its own craft and included in our various packages.
Do you offer payment plans?
Yes. Projects are split across the schedule, with a deposit to hold your spot and the balance through the build. We will set the dates out in writing before anything starts.
What we don't do
Paid media buying and ad spend. Long-term social media management — we'll get your feed to a beautiful place, then hand off to a social specialist to run it from there. AI creative slop. And anything boring.
What isn't included in the pricing?
Anything bought from somebody else: font licences, stock or brand photography, Shopify and Squarespace subscriptions, paid apps, printing and production runs. Where a project needs any of it, I will price it and get your sign-off before it is bought.
What is a fractional CMO, exactly?
Senior marketing direction without the full-time hire. I sit with you and your team on the plan, the positioning and what to do next, then help get it made, from campaigns and packaging through to the store itself. It starts at ten hours a month and retainers are fully customizable based on the scope of work needed and how many hours.
How do we start?
Send an inquiry and tell me what you are working on, or book a Founder/Brand 1:1 Call if you want an hour on something specific first.